A Platform Designed to Understand and Activate Fan Relationships
Organon, our customer data platform, unifies data from all your fan touchpoints to provide in-depth analytics, a fan segmentation engine and marketing capabilities to deliver actionable insights along with engagement capabilities
UNIFY YOUR FANBASE
Single Fan View
Integrate all your transactional, digital and offline data into a single unified platform to create comprehensive fan profiles that are actionable
COLLECT FIRST-PARTY DATA
Create interactive campaigns that engage your fans and collect compliant first-party data through our platform, which drives fan engagement and enables sponsorship activations
KNOW YOUR FANS
In-depth understanding of the who, what, when, how and where insights of your fans through reports to make informed decisions
BUILD HIGH VALUE AUDIENCES
Our intuitive segment builder, powered with AI, helps create accurate audience segments based on specific business needs and marketing initiatives
PERSONALISE FAN EXPERIENCES
Engage your fans across their preferred communication channels to enhance and personalise experiences that drives better retention along with increasing loyalty
AUTOMATE YOUR ENGAGEMENT
Build workflows that automatically trigger highly targeted campaigns based on individual fan behaviors which increase your operational efficiency, reduce marketing overheads and improves fan lifetime value
Research that is consistent with our beliefs
60% of people have higher expectations of their digital experience than before Covid-19
5X - 8X
the ROI on marketing spend and lift sales 10% or more through personalisation
of consumers only engage with marketing messages that are customized to their specific interests
increase in customer retention rates increases profits by 25% to 95%.
higher transaction rates through personalised emails
of consumers are more likely to shop with brands who provide relevant offers and recommendations
We’re more than a product
Evolving into a fan centric, data informed business can be tough. Our professional services act as a natural extension of your team. We bridge any gaps you might have in strategic understanding, analytical insights, personalised marketing and infrastructure setup. The ownership mentality, breadth and the quality of our expertise will help you with your needs as your business grows.
Answering if what you are using is working and selecting the most appropriate tools for you
Providing an insight into what your fan base really thinks about something through surveys
Aligning vision with customised insights to satisfy, track & highlight business objectives to rightsholders
Identifying critical parameters such as Fan Brand & Sector Affinities. Building Fan Profiles that align with Sponsor Target
Enhancing marketing performance by aligning goals with effective, data-informed targeted strategies across paid channels
Helping brands grow & build deeper connections with fans
Our vision is to influence the sport, entertainment and live event industries by helping them better understand their fans. To engage and market efficiently via our customer data platform, Organon, along with leveraging our specialised services function that helps drive operational excellence.
We are a team of data scientists, marketeers, sport professionals, developers and management consultants with over seventy years of combined experience in numerous industries. The satisfaction derived from years of delivering immense value to clients through our deep domain expertise keeps us motivated to have a strong commitment to keep solving our customer's problems.
Having our offices out of Singapore & Bangalore (India), we serve clients from around the world and are a one-stop destination for all matters related to off-field management - be it data capture, fan intelligence or digital marketing.
We don't have any data or access to it, how can we use this?We will help you in the journey to capture & acquire consensted first-party data through our platform and subsquently, facilitate data acquisition through vendors, partners, ticketing, & fantasy platform data while maintaining a bipartisan relationship with the end client.
How are you different from a CRM?A Customer Relationship Management system is best used to help the organisation's sales team for their direct interactions with each known customer. However, if a customer is ‘unknown’ where you have their data but it is not supported or ingested by your CRM, it cannot identify or engage with them. A CRM commonly does not ingest and store real-time customer data and the data ingested by CRMs is not built for a Single Customer View process, so records are not cleansed, deduplicated and normalized. Our plaform which is a CDP can identify customers from multiple data sources (website, apps, offline, marketing data, etc.) and, importantly, unify all that data through a process of cleansing and deduplication to create a Single Customer View across your entire ecosystem.The advantages a CDP like ours holds over CRM applications include scale, profile unification, segmentation, behavioral analytics and a direct connection to your marketing channels.
How do you help your clients with the implementation and usage of your platform?Our platform, Organon has been built keeping in mind the actionable journeys our clients undertake to capture, discover and engage their fans. As part of the onboarding process, we would be providing you with product workshops and hands-on experience to enable a self-sufficient user-experience. We also provide continual support with case studies, use cases and documentation to best use the platform so that you can provide a seamless experience to your fans.
We already have a strong fanbase, why do i need this?Having a strong fanbase that is loyal to your club is a brilliant position to be in. We still believe there is a need to better understand different segments of your fanbase to provide peronalised experiences that garners a higher fan lifetime value and drives retention. A single fan view enables you to engage and monetise your fans who are in different journeys toward being a loyal fan. Due to the pandemic, fan interaction and engagement has drastically shifted to digital. A one size fits all marketing approach will appear insubstantial to loyal fans who expect a better digital experience from their favorite clubs.
What is your pricing structure?Our pricing is tiered based on the number of fans you have in our platform. A pricing structure that scales with you as you grow.
How long does it take to implement this?Based on the number of data sources and the systems they exist in, we will be able to implement our platform in six to ten weeks from the initial data exchange. During this process, we will be able to assist you with any ad-hoc requirements for analysis and engagement.
How can we help you?
Let us know a bit about you and your question and the right person from our team will be in touch as soon as possible.
60 Albert Street, #14-04 OG Albert Complex, Singapore 189969
No. 480, 17th C Cross Road, HAL 2nd Stage, Indiranagar, Bengaluru, Karnataka 560038