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A Platform Designed to Understand and Activate Fan Relationships
Organon, our customer data platform, unifies data from all your fan touchpoints to provide in-depth analytics, a fan segmentation engine and marketing capabilities to deliver actionable insights along with engagement capabilities
UNIFY YOUR FANBASE
Single Fan View
Integrate all your transactional, digital and offline data into a single unified platform to create comprehensive fan profiles that are actionable
COLLECT FIRST-PARTY DATA
Digital Activations
Create interactive campaigns that engage your fans and collect compliant first-party data through our platform, which drives fan engagement and enables sponsorship activations
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KNOW YOUR FANS
Behavioral Analytics
In-depth understanding of the who, what, when, how and where insights of your fans through reports to make informed decisions
BUILD HIGH VALUE AUDIENCES
Fan Segmentation
Our intuitive segment builder, powered with AI, helps create accurate audience segments based on specific business needs and marketing initiatives
PERSONALISE FAN EXPERIENCES
Cross-Channel Messaging
Engage your fans across their preferred communication channels to enhance and personalise experiences that drives better retention along with increasing loyalty
AUTOMATE YOUR ENGAGEMENT
Marketing Automation
Build workflows that automatically trigger highly targeted campaigns based on individual fan behaviors which increase your operational efficiency, reduce marketing overheads and improves fan lifetime value
Research that is consistent with our beliefs
60% of people have higher expectations of their digital experience than before Covid-19
5X - 8X
the ROI on marketing spend and lift sales 10% or more through personalisation
72%
of consumers only engage with marketing messages that are customized to their specific interests
5%
increase in customer retention rates increases profits by 25% to 95%.
6X
higher transaction rates through personalised emails
91%
of consumers are more likely to shop with brands who provide relevant offers and recommendations
OUR SERVICES
We’re more than a product
Evolving into a fan centric, data informed business can be tough. Our professional services act as a natural extension of your team. We bridge any gaps you might have in strategic understanding, analytical insights, personalised marketing and infrastructure setup. The ownership mentality, breadth and the quality of our expertise will help you with your needs as your business grows.
Audit
Answering if what you are using is working and selecting the most appropriate tools for you
Market Research
Providing an insight into what your fan base really thinks about something through surveys
Customised Insights
Aligning vision with customised insights to satisfy, track & highlight business objectives to rightsholders
Sponsorship
Identifying critical parameters such as Fan Brand & Sector Affinities. Building Fan Profiles that align with Sponsor Target
Campaign Orchestration
Enhancing marketing performance by aligning goals with effective, data-informed targeted strategies across paid channels
ABOUT US
Helping brands grow & build deeper connections with fans
Our vision is to influence the sport, entertainment and live event industries by helping them better understand their fans. To engage and market efficiently via our customer data platform, Organon, along with leveraging our specialised services function that helps drive operational excellence.
We are a team of data scientists, marketeers, sport professionals, developers and management consultants with over seventy years of combined experience in numerous industries. The satisfaction derived from years of delivering immense value to clients through our deep domain expertise keeps us motivated to have a strong commitment to keep solving our customer's problems.
Having our offices out of Singapore & Bangalore (India), we serve clients from around the world and are a one-stop destination for all matters related to off-field management - be it data capture, fan intelligence or digital marketing.
OUR TEAM
Chiraag Paul
Chief Executive Officer
Pareekshith Shetty
Chief Product & Technology Officer
Sugato Ray
Chief Digital Officer
How can we help you?
Let us know a bit about you and your question and the right person from our team will be in touch as soon as possible.
OUR OFFICES
Singapore
60 Albert Street, #14-04 OG Albert Complex, Singapore 189969
Bangalore
No. 480, 17th C Cross Road, HAL 2nd Stage, Indiranagar, Bengaluru, Karnataka 560038