Put Your
Fan Data to Work

The growth and stability of your Fan base is possible if your data is actionable, so you can engage your fans insightfully with personalized experiences that builds value and trust over time.

Sports CRM
Fan Activations

Brand Activations

Fan Marketing

Marketing ROI

Sports Analytics

Fan Lifetime Value

Fan Segmentation

AI Segmentation

1:1 Marketing

Sports Marketing
Indian Super League
GoSports
AIFF
FC Goa
Kerala blasters
Sporjo
 

A Platform Designed to Understand and Activate Fan Relationships

Organon, our customer data platform, unifies data from all your fan touchpoints to provide in-depth analytics, a fan segmentation engine and marketing capabilities to deliver actionable insights along with engagement capabilities

Sports Data
Customer Data Platform

UNIFY YOUR FANBASE

Single Fan View

Integrate all your transactional, digital and offline data into a single unified platform to create comprehensive fan profiles that are actionable

COLLECT FIRST-PARTY DATA

Digital Activations

Create interactive campaigns that engage your fans and collect compliant first-party data through our platform, which drives fan engagement and enables sponsorship activations

Fan Engagement
Sports Analytics

KNOW YOUR FANS

Behavioral Analytics

In-depth understanding of the who, what, when, how and where insights of your fans through reports to make informed decisions

BUILD HIGH VALUE AUDIENCES

Fan Segmentation

Our intuitive segment builder, powered with AI, helps create accurate audience segments based on specific business needs and marketing initiatives

PERSONALISE FAN EXPERIENCES

Cross-Channel Messaging

Engage your fans across their preferred communication channels to enhance and personalise experiences that drives better retention along with increasing loyalty

AUTOMATE YOUR ENGAGEMENT

Marketing Automation

Build workflows that automatically trigger highly targeted campaigns based on individual fan behaviors which increase your operational efficiency, reduce marketing overheads and improves fan lifetime value

Sports Marketing

Research that is consistent with our beliefs

60% of people have higher expectations of their digital experience than before Covid-19

Sports Marketing
5X - 8X

the ROI on marketing spend and lift sales 10% or more through personalisation

Fan Engagement
72%

of consumers only engage with marketing messages that are customized to their specific interests

Fan Retention
5%

increase in customer retention rates increases profits by 25% to 95%.

Sports Marketing
6X

higher transaction rates through personalised emails 

Fan Data
91%

of consumers are more likely to shop with brands who provide relevant offers and recommendations

OUR SERVICES

We’re more than a product

Evolving into a fan centric, data informed business can be tough. Our professional services act as a natural extension of your team. We bridge any gaps you might have in strategic understanding, analytical insights, personalised marketing and infrastructure setup. The ownership mentality, breadth and the quality of our expertise will help you with your needs as your business grows.

Sports Audit

Audit

Answering if what you are using is working and selecting the most appropriate tools for you

Market Research

Sports market research

Providing an insight into what your fan base really thinks about something through surveys

Customised Insights

Fan data

Aligning vision with customised insights to satisfy, track & highlight business objectives to rightsholders

Sponsorship

Sponsorship

Identifying critical parameters such as Fan Brand & Sector Affinities. Building Fan Profiles that align with Sponsor Target

Campaign Orchestration

Sports Marketing

Enhancing marketing performance by aligning goals with effective, data-informed targeted strategies across paid channels

 

ABOUT US

Helping brands grow & build deeper connections with fans

Our vision is to influence the sport, entertainment and live event industries by helping them better understand their fans. To engage and market efficiently via our customer data platform, Organon, along with leveraging our specialised services function that helps drive operational excellence.

We are a team of data scientists, marketeers, sport professionals, developers and management consultants with over seventy years of combined experience in numerous industries. The satisfaction derived from years of delivering immense value to clients through our deep domain expertise keeps us motivated to have a strong commitment to keep solving our customer's problems. 

Having our offices out of Singapore & Bangalore (India), we serve clients from around the world and are a one-stop destination for all matters related to off-field management - be it data capture, fan intelligence or digital marketing.

OUR TEAM

Chiraag Paul

Chiraag Paul

Chief Executive Officer

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Pareekshith Shetty

Pareekshith Shetty

Chief Product & Technology Officer

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Sugato Ray

Sugato Ray

Chief Digital Officer

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Global Sports Innovation Center
Sport Singapore
MIT Sloan
ISB
Sports Tech
Qatar Sports Tech

How can we help you?

Let us know a bit about you and your question and the right person from our team will be in touch as soon as possible.

OUR OFFICES

Singapore sports tech

Singapore

60 Albert Street, #14-04 OG Albert Complex, Singapore 189969

India sports

Bangalore

No. 480, 17th C Cross Road, HAL 2nd Stage, Indiranagar, Bengaluru, Karnataka 560038

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