The Complete Fan Engagement Platform
Everything you need to acquire, understand, segment, and engage your fanbase—built specifically for sports organisations
Effortlessly collect data from all touch-points enabling smart and personalised engagement
while also unlocking new revenue opportunities by deeply understanding your fans.
Maximise the value of your fan base
UNIFY
Your fan universe, in one place
Unlock the full potential of your fanbase with a single fan view. Easily navigate towards a cookieless world, ensuring your business stays ahead.
Ingest any data
Effortlessly connect all your digital, transactional and offline data with industry-specific integrations.
Track every interaction
Observe & Understand fan interactions as they unfold through your owned and vendor touchpoints.
Drive insightful actions
Leverage your fan profiles for personalised experiences, and optimised engagement strategies, ensuring every decision is data-driven and impactful.
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ACQUIRE
Win new fans easily
Create quick interactive forms that engage your fans and collect compliant first-party data through our platform enabling fan engagement & sponsorship activations
ACQUIRE
Win new fans easily
Create quick interactive forms that engage your fans and collect compliant first-party data through our platform enabling fan engagement & sponsorship activations
Form creation, simplified
Simple drag-and-drop builder that enables marketers to swiftly create engaging forms that fans want to fill out
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Templates designed for you
From contests and surveys to quizzes and registrations, we offer templates specifically designed for the sports and live events industry.
Share it anywhere
Publish your forms on social media, websites, or apps, and even in-stadium—connect with fans wherever they are
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Analyse right away
Analyse responses at scale with straightforward, built-in reports that are accessible in real time
Effortlessly connect all your digital, transactional and offline data with industry-specific integrations.
Ingest any data
Observe & Understand fan interactions as they unfold through your owned and vendor touchpoints.
Track every interaction
Leverage your fan profiles for personalised experiences, and optimised engagement strategies, ensuring every decision is data-driven and impactful.
Drive insightful actions
ANALYSE
Your fan universe, in one place
Unlock the full potential of your fanbase with a single fan view. Easily navigate towards a cookieless world, ensuring your business stays ahead.
ANALYSE
Know your fans better
than ever before
Discover what drives engagement and loyalty across all your channels. Deepen your insights by understanding the fans that shape your brand.
Monitor the scale of your fan base's growth. Gain insights into how your following expands over time, providing a clear picture of your brand's reach.
Dive into the depth of your fans' interactions with your brand. Visualise engagement to understand what captivates your audience and drives their loyalty.
Discover exactly where your most engaged fans are coming from. Pinpointing these channels helps tailor your marketing strategies to further nurture these connections
Distinguish your most loyal fans from the more passive ones for deeper insights. Tailored engagement strategies for each group enhance loyalty and activate less engaged fans, optimizing your outreach.
Evaluate your marketing campaigns to gauge their success and impact, using insights to sharpen future strategies and boost fan engagement. Identify and enhance underperforming campaigns for improved conversions.
Create custom reports for in-depth, actionable insights tailored to your specific needs. Ensure you have the right information to make informed decisions.
SEGMENT
Reach the right fans
Personalised marketing is profitable marketing. Cluster fans into high value segments and refine your audience targeting with our powerful segmentation engine.
Tailor to fan activities
Identify and group fans based on the activities they perform while engaging with your brand.
Fans living near the stadium but haven't attended games.
Fans who viewed a product on the app but haven't purchased.
Track fan groups in real time
Instantly segment users the moment their actions align with your criteria, enabling live tracking of behaviors
Fans who have entered a contest for the first time.
Fans who engaged on your website during the game.
Cater to the heart of fan interests
Delve into the essence of what fans love by segmenting based on their interests, habits, and personal tastes.
Fans who always purchase tickets for a specific stand.
Fans who engage with content about their favorite player.
ENGAGE & AUTOMATE
Build closer connections,
one fan at a time
Use our cross-channel messaging tools to manage all your campaigns and channels from one place, empowering sports marketers to meet the unique needs of the modern fan
Easy integrations with various Email, SMS & Whatsapp providers
Email marketing
SMS marketing
Web push notifications
Mobile push notifications
Facebook retargeting
Google retargeting
Engage with every fan through the channels they love most
Find out where your fans like to hang out online and connect with them there. It's all about making those interactions count by tapping into their go-to channels.
Connect with fans as the action unfolds
Drive engagement in real time through messages crafted just for them, influenced by demographics and attributes such as loyalty status, player preference, or historical behaviors.
Track engagement across channels to fine-tune performance
Access comprehensive tracking and insightful analytics for your campaigns across multiple channels. Uncover the depth of your engagement strategies with precise metrics
ANONYMISE & LEASE
Supercharge partnerships
with fan loyalty
Leverage your brand loyalty and reach. Our data leasing capabilities provide sponsors access to anonymised fan data and insights, opening the door to new revenue streams and forging more robust partnerships.
Build data leases
Utilise privacy-by-design techniques on our platform to effectively anonymize and aggregate data from your fan base.
Integrate your partners
Bring your sponsors aboard our platform, verify and tailor data leasing to each sponsor throughout the entire sponsorship journey.
Collaborate with trust, all year round
Empower year-round collaboration by sharing data with sponsors securely, always on your terms. Ensure trust and control in every exchange, beyond just the season.
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ANALYSE
Know your fans better than ever before
Discover what drives engagement and loyalty across all your channels. Deepen your insights by understanding the fans that shape your brand.
Track fan engagement, revenue, and retention across multiple seasons—not just monthly cycles. Compare this season to last, identify long-term trends, and replicate what worked when it mattered most.
Calculate lifetime value across tickets, merchandise, and digital engagement. Identify your highest-value segments and focus acquisition on fans who match these profiles for maximum ROI.
Visualize how fans interact with your brand across channels and touchpoints. Understand what captivates your audience—match attendance, email opens, merchandise purchases—and identify opportunities to deepen engagement
Distinguish your most loyal fans from passive supporters for deeper insights. Tailor engagement strategies for each group—nurturing superfans while activating casual followers to optimize your outreach.
Measure every campaign's impact on conversions, engagement, and revenue. Identify which playbooks drive results, spot underperforming campaigns early, and optimize budget allocation with real-time insights.
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SEGMENT
Target the right fans
Create sophisticated fan segments using simple filters—attendance patterns, purchase behavior, engagement history, location, and more with our powerful segmentation engine.
Share Audiences Anywhere
Export segments to ad platforms (Meta, Google, LinkedIn) for retargeting campaigns, or share anonymized insights with sponsors to prove partnership value. Extend your reach while keeping fan data secure and privacy-compliant.
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Build Any Audience
Create any audience using drag-and-drop filters. Combine behavior, demographics, location, and engagement with AND/OR logic. See audience size update in real-time as you build.
Launch campaigns immediately with 30+ pre-built segments based on 30+ seasons of sports data
Ready-Made Audiences
Tailor to fan activities
Identify and group fans based on the activities they perform while engaging with your brand.
Fans living near the stadium but haven't attended games.
Fans who viewed a product on the app but haven't purchased.
Track fan groups in real time
Instantly segment users the moment their actions align with your criteria, enabling live tracking of behaviors
Fans who have entered a contest for the first time.
Fans who engaged on your website during the game.
Cater to the heart of fan interests
Delve into the essence of what fans love by segmenting based on their interests, habits, and personal tastes.
Fans who always purchase tickets for a specific stand.
Fans who engage with content about their favorite player.
ENGAGE
Build closer connections, one fan at a time
Use our cross-channel messaging tools to manage all your campaigns and channels from one place, empowering sports marketers to meet the unique needs of the modern fan
Engage with every fan through the channels they love most
Find out where your fans like to hang out online and connect with them there. It's all about making those interactions count by tapping into their go-to channels.
Connect with fans as the action unfolds
Drive engagement in real time through messages crafted just for them, influenced by demographics and attributes such as loyalty status, player preference, or historical behaviors
Track engagement across channels to fine-tune performance
Access comprehensive tracking and insightful analytics for your campaigns across multiple channels. Uncover the depth of your engagement strategies with precise metrics
Email marketing
SMS marketing
Push notifications
In-app notifications
Facebook retargeting
Google retargeting
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Automate fan experiences, at scale
Create and automate your campaigns across all channels with worfklows, our fan journey builder, for a seamless experience at each stage of the fan journey. From welcoming new fans with special offers to personalising interactions for better fan engagement, and leveraging insights for upsell and cross-sell potential – all tailored to their favorite channels.
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