Gen Z isn’t just watching sports—they’re shaping them. Meet the Fan 2.0 : a generation that streams games on multiple screens, posts...

To shape effective engagement strategies, and build long-term relationship with fans, one thing that works the most is fan feedback....

Breaking down Manchester United's 2024/25 Fan Engagement Plan. What if rights holders had the superpower to engage with fans exactly the...

In 2003 when the Seattle Seahawks of the NFL launched the “12th Man” campaign to engage with fans and make them a part of the team, it...

Fan engagement is the heartbeat of any sports organisation. It is a powerful relationship between fans and clubs that transforms casual...

To provide fans a more personalised experience and foster long-term loyalty, rights holders need to deeply understand their entire fan...

In the modern era of sports marketing, the strategy that has proven its worth is personalisation. By tailoring communications and offers...

Segmentation, in an analogy, is like grouping students in a classroom by their learning styles and interests, enabling the teacher to...

With our new partnership feature rights holders can supercharge sponsorship revenue by leveraging their loyalty and reach. You can build...

Sports consumption patterns are changing rapidly. In a world where fans are demanding a more personalised connection, a generic approach...

Why Sports and Entertainment Brands Must Implement a CDP - All You Need to Know A Customer Data Platform, or CDP, is a software solution...

Revenue Growth in eSport eSports refer to a class of competitive games that are played on electronic platforms. In general, they are...

The business of sport is unlike any other business. It is one that is governed by emotion more than anything else, and will continue to...