The Future of Fan Engagement: How AI is Changing the Game

“Gone are those days when email marketing used to be a thing” - a phrase often heard in the current marketing bandwagon, but did you know...

If you're aiming to ramp up fan engagement or fine-tune your marketing strategies, mastering the art of harnessing specific data points...

Gen Z isn’t just watching sports—they’re shaping them. Meet the Fan 2.0 : a generation that streams games on multiple screens, posts...

Breaking down Manchester United's 2024/25 Fan Engagement Plan. What if rights holders had the superpower to engage with fans exactly the...

Connecting with fans on a personal level and engaging with them throughout the year has been a hard puzzle to solve for rights holders;...

Your fans visit your website and download your app, but what happens next? Effective messaging is crucial to keeping them engaged and...

An end-of-season report is more than just a summary—it's a valuable asset for rights holders to evaluate their performance and plan...

To provide fans a more personalised experience and foster long-term loyalty, rights holders need to deeply understand their entire fan...

In the modern era of sports marketing, the strategy that has proven its worth is personalisation. By tailoring communications and offers...

Segmentation, in an analogy, is like grouping students in a classroom by their learning styles and interests, enabling the teacher to...

With our new partnership feature rights holders can supercharge sponsorship revenue by leveraging their loyalty and reach. You can build...

Sports consumption patterns are changing rapidly. In a world where fans are demanding a more personalised connection, a generic approach...

Why Sports and Entertainment Brands Must Implement a CDP - All You Need to Know A Customer Data Platform, or CDP, is a software solution...

Revenue Growth in eSport eSports refer to a class of competitive games that are played on electronic platforms. In general, they are...

The business of sport is unlike any other business. It is one that is governed by emotion more than anything else, and will continue to...