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How to Onboard a Fan Data Platform (A CDP) for Your Sports Organization: A Comprehensive Guide

To provide fans a more personalised experience and foster long-term loyalty, rights holders need to deeply understand their entire fan...

Fan data platform - Why do you need this?

Sports consumption patterns are changing rapidly. In a world where fans are demanding a more personalised connection, a generic approach...

CRM vs CDP - Benefits and Use Cases

Why Sports and Entertainment Brands Must Implement a CDP - All You Need to Know A Customer Data Platform, or CDP, is a software solution...

Would eSports turn out to be a threat for traditional sport leagues in the future?

Revenue Growth in eSport eSports refer to a class of competitive games that are played on electronic platforms. In general, they are...

The Evolution and Future of Analytics in Sport

The business of sport is unlike any other business. It is one that is governed by emotion more than anything else, and will continue to...