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Bengaluru FC commences its digital transformation journey with Proem Sports

Blues Sign Partnership To Leverage Data Driven Strategies For Fan Engagement

BFX X Proem Sports

Bengaluru, 05th December 2023: Bengaluru FC has signed an agreement with Proem Sports, a leading Sports Technology Company to enhance fan engagement and experiences at the club’s home games at the Sree Kanteerava Stadium, and on all its digital platforms. The collaboration marks a significant step in the Blues’ commitment to build new revenue streams and enhance supporter experiences by leveraging data-driven strategies. In an era where fans crave personalised interactions and deeper connections with their favourite teams, the Blues have recognized the importance of delivering unique and tailored experiences to its supporters. The partnership with Proem Sports will empower the club to understand its fan base at a more granular level. By harnessing the power of Proem Sports’ cutting-edge Customer Data Platform (CDP), Organon, BFC will gain insights into fan behaviour, preferences, and engagement patterns.

Our collaboration with Proem Sports is one that will equip us with valuable insights into our very vocal and cherished fan base. Building fan profiles and gaining a deep understanding of how our fans engage with us will drive our decision-making and provide more value to our partners, ensuring that fan experiences remain at the forefront of our strategies," - Says JSW Sports COO Divyanshu Singh.

Bengaluru FC is also in the process of revamping its website and mobile app with a focus on enhancing the fan experience across digital touchpoints. Hailing from the country’s tech capital, the club’s digital transformation journey extends multiple functions, including on the field, employing tools to optimise scouting as well as improve collection of performance and health data for the first team.

Proem Sports’ Organon CDP is tailored for the sports industry and will equip Bengaluru FC to efficiently collect, manage, and leverage first-party fan data. The platform intelligently segments fans, utilising rich insights, such as purchasing behaviours, fan demographics, and fan interaction history. These segments will serve as the cornerstone for personalised and highly targeted marketing endeavours for BFC, aiding them in communicating with their fans more personally and directly.

Chiraag Paul, Co-founder and CEO of Proem Sports, says- "We are ecstatic to be partnering with Bengaluru FC. Having a firm base in Bengaluru means that we are partnering with our local club, and that means the world to us. By adopting a data-driven approach, Bengaluru FC is setting the standard for fan engagement in Asia and we look forward to helping them deliver personalised experiences to their global fanbase,"

About Proem Sports

Headquartered in Singapore, Proem Sports is at the forefront of transforming the sports, entertainment, and live event industries across Asia, the Middle East, and emerging geographies. Founded in 2017, Proem Sports is committed to putting fans at the heart of decision-making. The company provides comprehensive MarTech solutions including data capture, fan intelligence, and marketing automation. Their Customer Data Platform (CDP), Organon, is designed to understand and activate fan relationships, enabling organisations to forge deeper connections with their audience.

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About Bengaluru FC

Bengaluru Football Club (BFC) is one of the most popular and successful football clubs in India. The club was founded in 2013, and it has since won the Indian Super League (ISL) twice and the Federation Cup once. BFC has a large and passionate fan base, and it is known for its commitment to developing young Indian players. BFC is also a pioneer in the use of technology in Indian football, and it has been at the forefront of developing new ways to improve the fan experience. The Blues are also the first and only Indian club to play in the final of an AFC tournament, representing India in the final of the 2016 AFC Cup.

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